The Pricing Dilemma

One recurrent dilemma in running a small business is determining proper pricing.  Whether it be retail and/or wholesale, proper pricing can make or break any business, especially a small one.  We are constantly tweaking and re-tweaking our prices to stay competitive and profitable.  Unfortunately, there is no special formula…no pricing guru to enlighten you as to the magic number.    However, there are several strategies/tools available to assist you in reaching your price point;  i.e. competitors’ price, ceiling price, and price elasticity to name a few.   In that regard, we’ve included an article we’ve found helpful…hope you do, too.  Take care and get Baked!

Check out this article on pricing strategies!